Reporting from San Francisco—LinkedIn Corp. unveiled a social news service Thursday in an effort to broaden its appeal to the more than 90 million people who use the professional network as it prepares to become the first in what is likely to be a string of high-profile social networks going public in coming months.LinkedIn Today is the latest feature the Mountain View, Calif., company has rolled out to make its website a more popular destination. The service will let users tap into articles that are being shared by their connections or by people in their industries.
LinkedIn, which makes money through advertising and by offering premium services, is popular with job hunters, but user activity on the site has lagged behind that of others. In its prospectus for an initial public offering, LinkedIn warned that a "substantial majority" of its users don't visit the website on a monthly basis.
via latimes.com
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